If there is one thing that I feel gets overlooked around these parts it's the entertainment value of film. Yes film is art but it is also a playground. Sometimes the two overlap (Be Kind Rewind is a recent example) and sometimes they are just one or the other. I don't think that one part is more important than the other, although I do tend to lean a little towards the "fun" side.
yeah, this is an interesting stigma on the boards - the idea that folks that critique films don't also enjoy them. (okay, i'm addressing my issue:) ) or, that in asking questions about why and how we find pleasure in films is somehow a problem. i would also disagree that the entertainment value gets overlooked, i think this is partly exemplified by responses from raising cultural criticism. responses seem to tilt in the "it makes no sense to inquire into films in such a way" direction - i think there is a clear preference to "enjoying" film, and there is nothing wrong with that (if that is what we want to call it). if, however, you mean there is a connoisseur-vibe with folks tending to discuss according to auteur theory, obscure/"art"/"foreign" film, then you prolly have a stronger case, though there is certainly is a lot of discussion on mass market movies.
further, i would say "the two" (art and entertainment) always overlap.