I'm surprised it didn't take off in the UK until recently. In the US it has been associated with the teen emo/goth fusion counter-culture movement for a long time. I think at one point, most girls with heavy eyeliner had a shoulder bag with the skeleton head printed on it. Now it's time for my confession . . . I have never seen this movie. I saw the corpse bride, but I'm going to assume this film is superior to the corpse bride in many ways, I hope