redband trailers and unrated versions
Both are created for the sole purpose of getting people talking, and the strategy works in both cases.
Do people talk when they're aroused, cause I'm pretty sure that's an alternate purpose for 13 year olds.
I just had a conversation with a friend on Facebook about this last week. We agreed that it's silly but we still perk up when we see redbands at the beginning of trailers, like, oooh, we are going to see something naughty!
I pay an extra level of attention if only to notice what in particular made this a redband trailer.