The idea is similar to the new(ish) donation prompt for Adam and Matty - you get to spread the love for a film of your choice to another filmspotter. The difference is, instead of offering three choices, you will only offer one and the other person is morally obligated to watch that film
I am currently collecting names either on this thread or through PMs. In the next few days I will randomly match everyone interested and post the exchanges. From there, it is up to the giver to decide which film to assign to their buddy - will you have them watch your favorite? Something obscure? Fashionably unfashionable? Research their history a bit and introduce them to something you think they'd like? Try to expand their horizons? It's up to you, but do be mindful of how accessible the film will be to this other person (if you feel strongly enough about a hard-to-find item, you can always offer to lend your copy to them). It might be nice to write something about why you chose this film for your buddy, and once the film has been experienced to reciprocate and share your thoughts.
To make the exchange work, I'm going to request that people make a good faith effort to watch their assigned films within two weeks of getting notice. This way, it won't be just another film you are going to eventually get around to - we all have hundreds of them. Also, I am hoping we can get this going on a monthly rotation, so we can get new opportunities to suggest films to other folks.